Money · Facts & sources
4 sourced facts about shopping and consumer buying behavior, each with the context behind the number. 4 more are in today's round and appear here after it closes.
Answer16.1%
E-commerce keeps growing faster than overall retail, but in-store shopping still makes up the large majority of sales.
Source: U.S. Census Bureau retail e-commerce data (2024) pymnts.com
Answer$1.19 trillion
That total grew about 8% from the year before, as online shopping keeps taking a bigger bite out of retail.
Source: U.S. Census Bureau retail e-commerce data (2024) pymnts.com
Answer15.8%, worth $849.9 billion
Returns have become such a large cost that retailers now build return-fraud and processing fees into their planning.
Source: National Retail Federation (2025) nrf.com
Answer$68.8 billion, ~190 million shoppers
Black Friday remains one of the single biggest shopping days of the year in the U.S.
Source: National Retail Federation (via Wikipedia) (2019) en.wikipedia.org